An IdeaMockup is in it’s simplest form a depiction of your next big business idea. In reality it is a visual checklist for everything your organization knows about your idea and ultimately the users that will benefit from hiring your product. The IdeaMockup is at the same time a to-do list for everything you should know about what it takes to make your new idea a commercial success.
- a visualization of the product idea (in-vision)
- a description of the product idea and how it is used (in-use)
- a description of what is necessary to realize the idea (in-deed)
- a description of the business opportunity (in-numbers)
The visualization component of a IdeaMockup is the backbone of the process. All other components of the IdeaMockup build upon these images. While there are many unresolved issues in the design at this point there is still enough information to describe the product as a business case.
The in-vision component should visually indicate branding, as well as the user experience including some of the actual user interface.
This component is a description of the products use with a break-down of the different elements of the user experience. Most importantly it describes how the product idea matches the unmet user needs in the market.
How well the product actually does the jobs users hire it to do will be investigated later in the concept phase, but for now we will make do with a description of how the product functions without any user input.
A description of the time frame for realizing the idea as well as the expected sales lifetime of the product.
A quick indication of the cost of building and manufacturing the product idea as well as the skills necessary to accomplish success are important for judging the business potential of your idea.
Knowing how-much is paramount to deciding if a particular product is a money maker or a dud or something just as unfortunate. How big is the market, how many potential users can we satisfy unmet needs? Does our price compare to the perceived value the users are willing to pay for?
Finally, is the opportunity, if delivered within the targeted time frame large enough to outweigh the risks?