Talk, talk, talk, just one problem, nobody has a clear picture of what the big idea really is. Spring an IdeaMockup on your team: "Oh! So that's what we've been talking about!"
An IdeaMockup is in it’s simplest form a depiction of your next big business idea. In reality it is a visual checklist for everything your organization knows about your idea and ultimately the users that will benefit from hiring your product. The IdeaMockup is at the same time a to-do list for everything you should know about what it takes to make your new idea a commercial success.
Continue reading…